Media Buying

Your “Agency of Record” for TV Advertising and Online Media Buys in the Cleveland DMA.

If you have multiple locations throughout the Cleveland-Akron-Canton TV Designated Market Area (DMA), or you have a product or service where the potential customer has a broad geographic base, then it probably makes sense to look at at both broadcast and cable TV advertising for the greatest reach. If your business pulls from a specific geographic area or your customer base is a very specific niche, then “Over the Top” (OTT) and/or cable tv commercials in addition to your online digital ads may make sense.

Buying TV commercial air time cost-effectively is more nuanced than buying any other media.

It can be hard to compare apples-to-apples when it comes to what each TV station proposes as each uses a variety of measuring tools from Nielsen to Comscore that all say different things. It takes “insider TV knowledge” and a deep understanding of key audience value variables and viewership trends to keep up. It’s also hard to come up with a quality script and creative that gets results.

This is where we come in.

We’re the preferred media buyer and TV commercial producer for many Local TV Advertisers.

We are quietly working behind the scenes as the media buyer and agency of record for many of the local companies you see advertising on local Broadcast and cable TV.
We help companies from Cleveland to Canton negotiate the best rates for Broadcast, Cable and OTT commercials. Having worked for major TV stations in both Cleveland and Las Vegas prior to starting DigitalHipster Inc., Matt Ross developed “insider knowledge” of how TV is priced, sold, targeted, and measured. He knows how to spot the most cost-effective buys and specializes in the Cleveland-Akron-Canton DMA for TV.

We cost-effectively buy commercial airtime on local TV stations through a rigorous cost-effectiveness and audience accuracy evaluation process. We can spot and negotiate the most cost-effective programs to drive real business to you through Television and Online Advertising. Whether you need a complete review of your current media mix or don’t know where to start, we’ll help you buy the right TV or online advertising that best fits your goals and budget.