Digital Marketing Blog

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December 10, 2025
Google’s December 2025 Personalized Ads Update: What It Means for Your Targeting Strategy
10:27 am ByMatt Ross InGoogle Ads
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On December 12, 2025, Google will update its Personalized Ads policy—quietly, but with implications that could reshape how businesses reach high-intent audiences across its Display network. The change expands access to Custom Segments for advertisers who were previously restricted because of sensitive industry categories such as health, finance, and other regulated markets. While Google hasn’t […]

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December 3, 2025
DigitalHipster’s New West Akron Office to Host Local Networking Events, Marketing Seminars & Internship Program
2:45 pm ByMatt Ross InBusiness Strategy
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For most of DigitalHipster’s life, I never felt the need for a physical office. We’ve always been a digital-first agency—born online, raised online—and honestly, after COVID hit, everyone seemed to embrace the work-from-home lifestyle. My home office became command central for more than 15 years: late-night website builds, strategy calls, client campaigns, video editing and […]

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August 3, 2025
The Creative Dilemma of AI-Generated Thought
10:43 pm ByMatt Ross InAI
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At DigitalHipster, we live at the intersection of human creativity and artificial intelligence. But lately, one question keeps coming up—not just from clients, but from within our own brainstorming sessions: Are these our ideas… or are we just polishing what AI handed us? Welcome to the new creative dilemma: when you collaborate with AI, how […]

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July 23, 2025
Why Northeast Ohio Businesses Trust DigitalHipster Inc. for Digital Marketing Success
11:06 am ByMatt Ross InBusiness Strategy
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In today’s competitive digital landscape, business owners in Northeast Ohio can no longer afford to ignore their online presence. Whether you’re running a local shop in Akron, a professional service in Canton, or an expanding enterprise in Cleveland, your customers are searching online—and your business needs to stand out. That’s where DigitalHipster Inc., Northeast Ohio’s […]

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July 22, 2025
Why You Still Need a Digital Marketing Agency in the Age of AI
10:00 am ByMatt Ross InAI
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In a world where artificial intelligence (AI) can write blog posts, build websites, and even run ad campaigns, many business owners are asking: “Do I still need a digital marketing agency?” The short answer? Yes—more than ever. At DigitalHipster Inc., we embrace the power of AI, but we also know its limitations. Smart business owners […]

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July 20, 2025
How to Optimize Blog Posts for AI Overviews in Search
12:46 pm ByMatt Ross InAI
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AI Overviews (formerly known as Search Generative Experience or SGE) are reshaping how people find and engage with content online. With Google rolling out AI-generated overviews in search results, it’s no longer just about ranking #1 — it’s about being summarized. To stay visible, content creators and digital marketers need to rethink how blog posts […]

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July 19, 2025
Top High-Cost Google Ads Keywords
11:45 am ByMatt Ross InGoogle Ads
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Below are examples of keywords that regularly fetch top dollar in Google’s ad auction system: 1. Insurance – Covers auto, health, life, and business insurance. High premiums and renewals make this a fiercely competitive term. 2. Loans – Includes personal loans, business loans, payday loans, and student loans—each representing significant financial transactions. 3. Mortgage – […]

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June 13, 2025
What Web Traffic Metrics Matter Most—And How Often Should You Be Tracking Them?
12:58 pm ByMatt Ross InBusiness Strategy
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Understanding your website’s traffic is essential to making smart marketing decisions, but with so many metrics available in tools like Google Analytics and Search Console, it’s easy to feel overwhelmed. Should you be checking stats every day? Every week? What should you actually be looking at? At DigitalHipster, we help businesses focus on the KPIs […]

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May 21, 2025
Summary of Google Marketing Live 2025
3:38 pm ByMatt Ross InGoogle Ads
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Google Marketing Live 2025 heavily emphasized AI as a co-strategist in advertising, moving beyond simply assisting to actively driving campaign insights, creation, and optimization. The core theme was about making Google’s advertising tools more autonomous, immersive, and interconnected. Here’s a summary of the key announcements and themes: 1. AI-Powered Campaign Solutions (The “Power Pack”): AI […]

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February 11, 2025
Google Ads: Marathon Runner or Sprinter? Which Strategy Fuels Your Business Growth?
3:52 pm ByMatt Ross InBusiness Strategy
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In the fast-paced world of digital marketing, everyone’s looking for the magic bullet – the strategy that delivers instant results and skyrockets their ROI. When it comes to Google Ads, the debate often boils down to long-term campaigns versus short, high-impact bursts. So, which approach is the right fit for your business? Let’s dive into […]

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November 12, 2024
An AI-Powered Ohio Ad Agency-Revolutionizing Advertising with AI
12:47 pm ByMatt Ross InContent Creation
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In today’s rapidly evolving digital landscape, staying ahead of the curve is crucial for success, and advertising is no exception. At DigitalHipster Inc., we’re not just keeping pace with the changes – we’re leading the charge. We’re harnessing the power of Artificial Intelligence (AI) to revolutionize how we brainstorm and execute advertising campaigns for our […]

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June 14, 2024
Evaluating Google Ads Optimization Recommendations for Small Business Owners
11:23 am ByMatt Ross InAdwords
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Not all Google Ads optimization recommendations are necessarily beneficial for every business. While these recommendations can offer valuable insights and potential improvements, they should be carefully evaluated and tailored to your specific business needs and goals. Key Points to Consider Relevance to Business Goals: Google Ads recommendations are automated and may not always align with […]

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May 20, 2024
Why You Should Include Google Ads as Part of Your Marketing Efforts
2:49 pm ByMatt Ross InGoogle Ads
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In today’s digital age, businesses must leverage various marketing tools to stay competitive and reach their target audiences effectively. Among the myriad of options available, Google Ads stands out as a particularly powerful platform. Here are several compelling reasons why businesses should include Google Ads in their marketing arsenal. Wide Reach and Targeting Capabilities Google […]

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April 20, 2024
DMARC is Now a Global Email Issue
4:03 pm ByMatt Ross InEmail
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This is a global email issue. The global email landscape is undergoing a significant transformation with the introduction of stricter compliance standards. Starting in April 2024, Google Workspace and Yahoo Mail began declining a portion of email traffic that doesn't meet compliance standards and will incrementally raise the rejection rate over time. For instance, if [...]

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December 12, 2023
Revitalize Your Brand: Top 10 Reasons for a New Website Design
3:32 pm ByMatt Ross IneCommerce
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In the fast-paced digital era, a company’s website is often the first point of contact for potential customers. It serves as a virtual storefront, reflecting the brand’s identity and values. As technology evolves and design trends shift, keeping your website up-to-date is crucial for maintaining a strong online presence. Here are the top 10 reasons […]

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June 26, 2023
What’s the difference between Google Analytics 4 and Universal Analytics?
4:51 pm ByMatt Ross InWeb Design
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With Google’s Univeral Analytics going away starting July 1st, 2023, lots of folks have been asking what is the big difference between the old Google Universal Analytics and the new Google Analytics 4. So… We asked AI to tell us and I think it did a pretty good job. So without further ado, here’s what […]

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February 16, 2023
Are Google Ads Worth the Money?
11:48 am ByMatt Ross InBusiness Strategy
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While some may be hesitant to spend money on search engine marketing, Google Ads have proven to be a worthy investment for businesses of all sizes. In this blog post, we will explore the reasons why Google Ads are worth the money. Google Ads, formerly known as Google AdWords, is an online advertising platform developed […]

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February 8, 2023
Top 10 Benefits of Digital Marketing for Small Business
1:03 pm ByMatt Ross InLead Generation
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Cost-effective: Digital marketing is often more cost-effective than traditional marketing methods and helps small businesses compete with larger companies. Targeted audience: Digital marketing enables small businesses to target specific demographics, such as age, location, interests, and behavior. Measurable results: Digital marketing provides measurable results, making it easier to track the success of campaigns and adjust [...]

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May 24, 2021
What personal data is being shared by Facebook and other Social Media companies?
1:20 pm ByMatt Ross InUncategorized
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Is this practice a lesser evil for the greater good or a true invasion of privacy? Lately there has been a lot of talk in the news about Facebook and other big Social Media companies sharing your data with third parties. Although the data shared is often defended as “anonymous,” many people have understandably voiced [...]

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October 20, 2020
DigitalHipster Inc. Relocates to Highland Square in Akron, Ohio
3:29 pm ByMatt Ross InNews
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After 10 years in Wadsworth, Ohio, we finally became #Emptynesters and were ready to start a new chapter. In September, Wendy and I relocated our digital agency and home to Highland Square in Akron, Ohio. After about a month, its’ starting to feel like home. Even though we work virtually with most of our clients, […]

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