Congress is deciding today whether to let big companies like Comcast, Verizon and AT&T control the quality and speed of your access to the Internet based on what content they choose when they vote on Net Neutrality. The Internet is nothing more than a series of computers linked together by the Internet Service Providers (ISP). […]
Digital Marketing Blog
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January 9, 2017
Online Niche Marketing
Before the Internet, small companies with small ad budgets had limited distribution channels for reaching their niche customers. It was not very cost-effective for a company to market to the “long tail” because the only way to reach out to enough people and ultimately reach those interested in specific niches was to spend money on […]
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January 5, 2017
Responsive Websites vs. Mobile Websites
Smartphone penetration* passed the tipping point of 50% a few years back, and is now at 73% in America. Consumers now search more on smartphones than they do on the desktop. Because of this trend, companies must develop a mobile device strategy to make sure they offer the best user experience for smartphone and tablet users. […]
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October 6, 2016
Top 5 Web Design Trends
Responsive, Hidden Main Menus, Parallax, Video Marketing & Custom Photography With technology constantly changing it can be difficult to keep track of the latest web design trends. If you’re a small business owner you may think that your website could use a facelift, but you’re likely not sure what style will work best for […]
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September 6, 2016
Manufacturers Use eCommerce Websites to Gain Business with more Efficiency
Today, the benefits of using ecommerce as a way to establish an online presence, attract customers, and drive conversions and sales have transformed ecommerce from a rare luxury to a necessity for today’s businesses. With the Internet becoming ever more saturated by the day with ecommerce websites and options for buying, the challenge of capturing […]
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August 24, 2016
Punctuation Lesson for the Day
I’m probably a bit obsessed with grammar and punctuation because I grew up as a Ross. In 7th Grade Wood Shop, each kid in the class had to cut out a wood sign and burn in their family name. Pretty easy assignment if your last name is Smith or anything not ending in “s.” My […]
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April 16, 2015
Forget Tax Season. Google “Mobilegeddon” is coming April 21st
While the importance of having a responsive or “mobile-friendly” website has been known for quite some time, there’s another big updated coming for the Google Algorithm that may catch many web developers and SEO professional by surprise. The announced update primarily has to do with how Google crawls your website and decides whether or not […]
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September 25, 2014
Og Mandino’s The Greatest Salesman in the World is still the Sales Bible.
Year after year, new sales gurus, sales techniques and sales systems emerge. However, there are always common threads of best practices and principles that stand the test of time. When I was a young college student, I started my sales career selling study guides to families door-to-door (unthinkable to many people today) I was given […]
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June 6, 2014
Top Five Low Budget Video Special Effects
Being the typical poor college student, it can be hard to get all the equipment or have a big budget while trying to produce a video. I found some easy “do it yourself” special effects for video production that can help you save money and come close to the special effects the video production pros […]
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January 8, 2014
“Duh Dad, You just YouTube it”
Think video production isn’t important for your business? I asked my son how he figured out how to do a 360 on his scooter and he didn’t say he read about it. He said, “Duh Dad, you just YouTube It.” For the record my son wants it known that he actually learned this a few […]