Compelling Creative
Last month Google released the latest algorithm update called BERT. BERT stands for Bidirectional Encoder Representations from Transformers, but we like to keep it simple around here. Yes, the BERT mascot looks looks like his buddy is Ernie. Google is now getting better at differentiating the meaning of the search by better understanding natural language. […]
Can you really rank #1 in Google searches by paying $99? We all get the spam emails from a random Company with a suspect gmail or yahoo address (i.e. [email protected]) promising to “fix everything wrong with your website” and “rank #1 for All your keywords today!” Can it really be true? For just a one-time […]
Although Facebook now officially says an ad won’t be automatically rejected for having more than 20% text in the image, Facebook’s algorithm applies an “image text rating” for ads or promoted posts. This new sort of sliding scale greatly determines your ad’s potential reach. This can be a huge impact especially for smaller niche audiences which are […]
Lately lots of Big Media companies like Spectrum Reach, Comcast, and even newspapers have been touting “programmatic ad buying” as 100% efficient for reaching your audience. It’s true that buying ads programmatically can help increase the efficiency, refine your ad reach to more specific behavioral attributes, down to the cable box for location, etc. Oddly, […]
We’ve fielded many calls from our clients receiving a call supposedly from Google telling them that their Google Business or Google Maps listing is incorrect. It usually starts with a robo-dialed voice chat bot saying, “Hi, this is Julie, your Google Business Listing representative. I’m calling you today because we noticed information on your Google […]
Google initiated some subtle, but big changes to its Adwords bid optimization in the 4th Quarter of 2017. If you haven’t kept up, those changes could cost you money on your Adwords spend. Are you currently using Google’s Smart Bidding? You may be now, and you may not even know it. Smart Bidding according to Google […]
DigitalHipster Inc. has partnered with Semcasting to offer their patented Smart Zones® household, business, direct-to-device advertising and big data to our customers. This new partnership provides DigitalHipster™ with a dedicated Enterprise-Level marketing research team, data, unparalleled access to all major online networks, and gives our creative team better insight to best tailor our clients’ advertising creative for specific niches. “We’re excited about […]
Congress is deciding today whether to let big companies like Comcast, Verizon and AT&T control the quality and speed of your access to the Internet based on what content they choose when they vote on Net Neutrality. The Internet is nothing more than a series of computers linked together by the Internet Service Providers (ISP). […]
Before the Internet, small companies with small ad budgets had limited distribution channels for reaching their niche customers. It was not very cost-effective for a company to market to the “long tail” because the only way to reach out to enough people and ultimately reach those interested in specific niches was to spend money on […]
Smartphone penetration* passed the tipping point of 50% a few years back, and is now at 73% in America. Consumers now search more on smartphones than they do on the desktop. Because of this trend, companies must develop a mobile device strategy to make sure they offer the best user experience for smartphone and tablet users. […]