akron-marketing-ideasCompelling Creative
in Synch with Technology™

  • Are Google Ads Worth the Money?

    While some may be hesitant to spend money on search engine marketing, Google Ads have proven to be a worthy investment for businesses of all sizes. In this blog post, we will explore the reasons why Google Ads are worth the money. Google Ads, formerly known as Google AdWords, is an online advertising platform developed […]

    Read More

  • Top 10 Benefits of Digital Marketing for Small Business

    Cost-effective: Digital marketing is often more cost-effective than traditional marketing methods and helps small businesses compete with larger companies. Targeted audience: Digital marketing enables small businesses to target specific demographics, such as age, location, interests, and behavior. Measurable results: Digital marketing provides measurable results, making it easier to track the success of campaigns and adjust [...]

    Read More

  • DigitalHipster Inc. Relocates to Highland Square in Akron, Ohio

    After 10 years in Wadsworth, Ohio, we finally became #Emptynesters and were ready to start a new chapter.  In September, Wendy and I relocated our digital agency and home to Highland Square in Akron, Ohio. After about a month, its’ starting to feel like home. Even though we work virtually with most of our clients, […]

    Read More

  • Google BERT Update – Keeping It Simple

    Last month Google released the latest algorithm update called BERT. BERT stands for Bidirectional Encoder Representations from Transformers, but we like to keep it simple around here. Yes, the BERT mascot looks looks like his buddy is Ernie. Google is now getting better at differentiating the meaning of the search by better understanding natural language. […]

    Read More

  • Are you paying attention to Facebook’s 20% in-image text rule for Ads?

    Although Facebook now officially says an ad won’t be automatically rejected for having more than 20% text in the image, Facebook’s algorithm applies an “image text rating” for ads or promoted posts.  This new sort of sliding scale greatly determines your ad’s potential reach.  This can be a huge impact especially for smaller niche audiences which are […]

    Read More

  • Just What is Programmatic Advertising?

    Lately lots of Big Media companies like Spectrum Reach, Comcast, and even newspapers have been touting “programmatic ad buying” as 100% efficient for reaching your audience. It’s true that buying ads programmatically can help increase the efficiency, refine your ad reach to more specific behavioral attributes, down to the cable box for location, etc.  Oddly, […]

    Read More