Compelling Creative
With Google’s Univeral Analytics going away starting July 1st, 2023, lots of folks have been asking what is the big difference between the old Google Universal Analytics and the new Google Analytics 4. So… We asked AI to tell us and I think it did a pretty good job. So without further ado, here’s what […]
While some may be hesitant to spend money on search engine marketing, Google Ads have proven to be a worthy investment for businesses of all sizes. In this blog post, we will explore the reasons why Google Ads are worth the money. Google Ads, formerly known as Google AdWords, is an online advertising platform developed […]
After 10 years in Wadsworth, Ohio, we finally became #Emptynesters and were ready to start a new chapter. In September, Wendy and I relocated our digital agency and home to Highland Square in Akron, Ohio. After about a month, its’ starting to feel like home. Even though we work virtually with most of our clients, […]
As we sit self-quarantined in our home offices like most of the world, DigitalHipster Inc. is available 24/7 for all of your digital marketing and website support needs. Our team has always worked from home with the exception of team meetings, so we’ve had no issue in transferring to telecommuting. All of our clients’ websites, […]
Last month Google released the latest algorithm update called BERT. BERT stands for Bidirectional Encoder Representations from Transformers, but we like to keep it simple around here. Yes, the BERT mascot looks looks like his buddy is Ernie. Google is now getting better at differentiating the meaning of the search by better understanding natural language. […]
Can you really rank #1 in Google searches by paying $99? We all get the spam emails from a random Company with a suspect gmail or yahoo address (i.e. [email protected]) promising to “fix everything wrong with your website” and “rank #1 for All your keywords today!” Can it really be true? For just a one-time […]
Although Facebook now officially says an ad won’t be automatically rejected for having more than 20% text in the image, Facebook’s algorithm applies an “image text rating” for ads or promoted posts. This new sort of sliding scale greatly determines your ad’s potential reach. This can be a huge impact especially for smaller niche audiences which are […]
Lately lots of Big Media companies like Spectrum Reach, Comcast, and even newspapers have been touting “programmatic ad buying” as 100% efficient for reaching your audience. It’s true that buying ads programmatically can help increase the efficiency, refine your ad reach to more specific behavioral attributes, down to the cable box for location, etc. Oddly, […]