Compelling Creative
Google initiated some subtle, but big changes to its Adwords bid optimization in the 4th Quarter of 2017. If you haven’t kept up, those changes could cost you money on your Adwords spend. Are you currently using Google’s Smart Bidding? You may be now, and you may not even know it. Smart Bidding according to Google […]
DigitalHipster Inc. has partnered with Semcasting to offer their patented Smart Zones® household, business, direct-to-device advertising and big data to our customers. This new partnership provides DigitalHipster™ with a dedicated Enterprise-Level marketing research team, data, unparalleled access to all major online networks, and gives our creative team better insight to best tailor our clients’ advertising creative for specific niches. “We’re excited about […]
Congress is deciding today whether to let big companies like Comcast, Verizon and AT&T control the quality and speed of your access to the Internet based on what content they choose when they vote on Net Neutrality. The Internet is nothing more than a series of computers linked together by the Internet Service Providers (ISP). […]
Before the Internet, small companies with small ad budgets had limited distribution channels for reaching their niche customers. It was not very cost-effective for a company to market to the “long tail” because the only way to reach out to enough people and ultimately reach those interested in specific niches was to spend money on […]
Smartphone penetration* passed the tipping point of 50% a few years back, and is now at 73% in America. Consumers now search more on smartphones than they do on the desktop. Because of this trend, companies must develop a mobile device strategy to make sure they offer the best user experience for smartphone and tablet users. […]
Responsive, Hidden Main Menus, Parallax, Video Marketing & Custom Photography With technology constantly changing it can be difficult to keep track of the latest web design trends. If you’re a small business owner you may think that your website could use a facelift, but you’re likely not sure what style will work best for […]
Today, the benefits of using ecommerce as a way to establish an online presence, attract customers, and drive conversions and sales have transformed ecommerce from a rare luxury to a necessity for today’s businesses. With the Internet becoming ever more saturated by the day with ecommerce websites and options for buying, the challenge of capturing […]
I’m probably a bit obsessed with grammar and punctuation because I grew up as a Ross. In 7th Grade Wood Shop, each kid in the class had to cut out a wood sign and burn in their family name. Pretty easy assignment if your last name is Smith or anything not ending in “s.” My […]
While the importance of having a responsive or “mobile-friendly” website has been known for quite some time, there’s another big updated coming for the Google Algorithm that may catch many web developers and SEO professional by surprise. The announced update primarily has to do with how Google crawls your website and decides whether or not […]
Year after year, new sales gurus, sales techniques and sales systems emerge. However, there are always common threads of best practices and principles that stand the test of time. When I was a young college student, I started my sales career selling study guides to families door-to-door (unthinkable to many people today) I was given […]