Although Facebook now officially says an ad won’t be automatically rejected for having more than 20% text in the image, Facebook’s algorithm applies an “image text rating” for ads or promoted posts. This new sort of sliding scale greatly determines your ad’s potential reach. This can be a huge impact especially for smaller niche audiences which are […]
We connect "Best of Breed" Digital Technology & Know How with Compelling Hipster Creative.
Responsive Web Design
Responsive website design is not only important for converting more customers on your website, it also helps with Search Engine Optimization. With many of our customers' websites today receiving over 70% of their traffic from mobile devices, a well designed responsive website is essential.
All of our websites are built to adapt to smartphones, tablets and HD TV Screens. Read more…
Attention to Details
From completely matching your brand’s color scheme to the last minute detail of web design, we’ve got you covered.
It’s not “If you build it, they will come.” We’ve got the skills to help drive more traffic to your website. Watch Video…
Adding dynamic affects to your website design helps keep your customers interested.
Lately lots of Big Media companies like Spectrum Reach, Comcast, and even newspapers have been touting “programmatic ad buying” as 100% efficient for reaching your audience. It’s true that buying ads programmatically can help increase the efficiency, refine your ad reach to more specific behavioral attributes, down to the cable box for location, etc. Oddly, […]
We’ve fielded many calls from our clients receiving a call supposedly from Google telling them that their Google Business or Google Maps listing is incorrect. It usually starts with a robo-dialed voice chat bot saying, “Hi, this is Julie, your Google Business Listing representative. I’m calling you today because we noticed information on your Google […]
Google initiated some subtle, but big changes to its Adwords bid optimization in the 4th Quarter of 2017. If you haven’t kept up, those changes could cost you money on your Adwords spend. Are you currently using Google’s Smart Bidding? You may be now, and you may not even know it. Smart Bidding according to Google […]
DigitalHipster Inc. has partnered with Semcasting to offer their patented Smart Zones® household, business, direct-to-device advertising and big data to our customers. This new partnership provides DigitalHipster™ with a dedicated Enterprise-Level marketing research team, data, unparalleled access to all major online networks, and gives our creative team better insight to best tailor our clients’ advertising creative for specific niches. “We’re excited about […]
Congress is deciding today whether to let big companies like Comcast, Verizon and AT&T control the quality and speed of your access to the Internet based on what content they choose when they vote on Net Neutrality. The Internet is nothing more than a series of computers linked together by the Internet Service Providers (ISP). […]
Before the Internet, small companies with small ad budgets had limited distribution channels for reaching their niche customers. It was not very cost-effective for a company to market to the “long tail” because the only way to reach out to enough people and ultimately reach those interested in specific niches was to spend money on […]
Smartphone penetration* passed the tipping point of 50% a few years back, and is now at 73% in America. Consumers now search more on smartphones than they do on the desktop. Because of this trend, companies must develop a mobile device strategy to make sure they offer the best user experience for smartphone and tablet users. […]
Responsive, Hidden Main Menus, Parallax, Video Marketing & Custom Photography With technology constantly changing it can be difficult to keep track of the latest web design trends. If you’re a small business owner you may think that your website could use a facelift, but you’re likely not sure what style will work best for […]
Today, the benefits of using ecommerce as a way to establish an online presence, attract customers, and drive conversions and sales have transformed ecommerce from a rare luxury to a necessity for today’s businesses. With the Internet becoming ever more saturated by the day with ecommerce websites and options for buying, the challenge of capturing […]