Digital Marketing, Web Design, SEO and Video Production | FAQs
What is responsive web design?
Responsive web design is a term that means your website adapts to desktop, smartphones and tablets. Essentially a responsive website detects where the user is coming from and serves up a layout that fits that device. It allows for a better user experience because users don’t have to zoom in and out or scroll around a website that is not fit for their device. We now build all over our websites using responsive technology. Also, if you currently have a website that is not responsive, we can create a separate mobile website without having to redo your whole website if your budget doesn’t allow it. With most people now using smartphones and tablets for Social Media and local search, responsive web design is more important than ever.
Can you guarantee first page in Google for Cleveland or Akron searches?
No! Any company who tells you they can guarantee first page for all the keywords you want is not being ethical. We can guarantee that we will do all appropriate research, original creative, activity, and accountability to improve your current rankings. However, there are many variables and no one company or person has a direct line to Google (but we are a Google Engage Agency Partner). You should ask any prospective digital marketing or SEO agency to share with you actual results of their search engine optimization work. Keep in mind that every industry has different levels of competitiveness and search volume that is specific to each geography. What is realistic for SEO for a business in Akron, Ohio may not be realistic for another in New York. You shouldn’t be so concerned with a few “golden keywords” or meaningless extreme long tail search terms. SEO is not a one-time fix, although there may be elements that need addressed on your website. Google is constantly changing its algorithm, so keeping up is important. For example years back, Google’s Hummingbird update put more emphasis on the semantic value of a web page content versus keyword stuffing. This means that your best bet is hiring an online marketing or SEO agency that understands the value of high quality content creation, website usability, and the importance of mobile search to produce the most important result of all which is getting more traffic to your website that converts to a customer.
How do I track my online marketing ROI?
In order to know what your online marketing is producing for you, at a minimum you need to have Google Analytics installed. This allows you to see where your traffic is coming from. Additionally, many SEO and online marketing companies offer more robust tracking that keeps track of your keyword rankings, Social Media, and even more detailed conversion tracking.
How much does a website cost?
Your investment in a new website depends on what your website needs to do for your business. If you are just starting out and don’t have a huge portfolio or service offering, but you still want a professional web designer, you should expect to invest between $2000-$5000 for a customized basic website. You’ll find website design for less, but you get what you pay for. Cheap websites come at the cost of having poor coding, graphics, or an inexperienced web designer who will end up compromising your online brand and ultimately your business’s growth.
In the Akron-Fairlawn area, you can expect to pay $5000- $10,000+ for a larger professionally designed website with custom development, graphics, content writing and integration with an online marketing program, Social Media, landing pages, or eCommerce.
The actual investment you choose to make for your website should be based on a realistic budget, how good the web designer’s creative is, complexity of development, desired functionality, and overall amount of content you need on the website. You should first have a consultation about your web design goals and desired functionality with a professional web developer.
Don’t settle for canned web design packages. You may find you need more custom design later that will cost more, or you may end up purchasing website functionality that you don’t need. When it comes to professional web design, take the time to figure out a realistic budget.
Contact us today for a free initial web design consultation. If you’re in the Cleveland-Akron area, we’ll even buy you a cup of coffee so that we can customize a solution that works for you.
Should I build my blog on a subdomain or new url?
There are many schools of thought on whether you should have your blog on the subdomain of your website or or on its own url. The truth is, what content you have on your website or blog and having both SEO optimized is more important that where it is located. Although, if you happen to have a keyword relevant domain for your blog and your main website is not already ranking for your targeted keywords, then it may be advantageous to host your blog on this separate domain vs. a subdomain.
How much does video production cost?
The cost of video production in Cleveland or Akron depends on a number of factors such as:
- the complexity of the video editing needed
- number of graphic treatments
- number of locations where the video is to be shot at
- the expertise of the videographer and video editor
- the quality of the lighting and camera used
At DigitalHipster, we only use professional grade video production equipment including cameras and lighting. Also, we have over 45 years combined experience in video production. A basic 1/2 day shoot and 1/2 day edit for a 30 second commercial or two minute demonstration video starts at $750, but we’ll need to have an initial conversation about your video production needs to be sure we provide an accurate quote and fulfill your vision.