For those of you who are not familiar with SEO, it stands for Search Engine Optimization.
We help businesses around the world generate more quality leads, sell more products and crush their competition online.
Whether you own a medical practice in Akron, or you’re a manufacturer in Cleveland that sells around the world, the fundamentals and best practices for effective long-term search engine optimization remain the same. Professional SEOs usually have many years experience with both the technical side of websites as well as writing and editing specifically for search engine optimization. These SEO practitioners also devote hours to researching SEO trends and news.
The Internet and Search is always changing. Optimizing a website for online searches is not just having your web designer install a plugin and hope it’s right. Would you hand your 10-year-old a stethoscope and let her do heart surgery? Yes, we keep up with the latest Google Algorithms, but we’re not going to bore you with the top ten latest Search Engine Land updates, or a bunch of screengrabs showing a client’s increased traffic just so you’ll think we’re smart -but we’re happy to provide a case-study if you’d like. First we get to know our clients’ businesses and their ideal customers. From here we set about researching their website’s current online footprint and developing a a realistic plan that gets results.
For your website to rank higher, you first need quality original content that is relevant to the searches for which your potential customers are searching. From there, it needs to be “optimized for search.” This refers to making sure that all of the structural elements of your website design (relevant title tags, proper usage of H1 and H2 tags, compelling meta-descriptions, internal links, etc.) are aligned so that the search engines will index your website’s pages and better yet, rank individual pages higher based on your website. It also refers to optimizing other elements such as your pictures so that they are not too big and load faster. Optimizing for ease of usability on all devices also comes into play.
This refers to external “Search Engine Signals” such as your Social Media content, blog, and links from other relevant websites to your website. These assets all work together to help the search engines better find your website. SEO is just one component to a good online marketing campaign. SEO is often called “organic SEO” because it describes the efforts to draw people to your website that are outside of online paid advertising such as Google Ads.
Sometimes you need both onsite SEO efforts and Offsite SEO efforts. Other times, you only need one or the other. This depends on a number of factors. If your website designer has already done a good job of putting in the appropriate code, but your website is light on content or the website content creation is not high quality or original; you may need to add more content or rewrite some of your existing content. You may have all of that in place, but you don’t have a Social Media presence or any other assets outside of your website such as a blog to help drive additional traffic to your website beyond the limitations of purely onsite SEO. Offsite SEO really falls under the broader category of Online Marketing.