Search Engine Marketing (SEM) is often referred to as Pay-Per-Click or PPC.
This type of marketing allows a business in Cleveland to specifically target what keywords people are searching for and pay either by cost-per-click or per 1000 impressions. One impression is one person seeing your ad. A business in Akron could choose to target people only in Akron, expand out to Cleveland or a five mile radius. The ability to geo-target your ad is endless. Don’t be fooled by agencies who say they can “guarantee you 1st page in Google” for all of your keywords purely through SEO. There are varying degrees of competition for each keyword and a variety of variables that affect how your company will rank for keywords organically such as Content Creation, internal linking, overall site architecture, and responsive web design. No one controls Google’s Search algorithm, and rising to the top of search is a combination of creating great content, having great web design and complementing it with a Search Engine Marketing campaign.
The text ads that you see highlighted in yellow along the top of your page and along the right hand side in a Google search is what is known as PPC or SEM. The same is true for Bing and Yahoo. Our team will analyze your current search rankings, and based on your budget and goals we’ll determine the most cost-effective keywords to focus on for your business. We’ll also provide you with comprehensive monthly reporting for your Search Engine Marketing campaign.
As part of a 360 degree online marketing campaign, Search Engine Marketing (SEM) can be used in combination with Display Ads (Online Advertising) and an SEO Campaign to reach people while they are searching and browsing for your product or service.