Your “Agency of Record” for TV Advertising and Online Media Buys in the Cleveland DMA.
If you have multiple locations throughout the Cleveland-Akron-Canton TV Designated Market Area (DMA), or you have a product or service where the potential customer has a broad geographic base, then it probably makes sense to look at at both broadcast and cable TV advertising for the greatest reach. If your business pulls from a specific geographic area or your customer base is a very specific niche, then “Over the Top” (OTT) and/or cable tv commercials in addition to your online digital ads may make sense.
Buying TV commercial air time cost-effectively is more nuanced than buying any other media.
It can be hard to compare apples-to-apples when it comes to what each TV station proposes as each uses a variety of measuring tools from Nielsen to Comscore that all say different things. It takes “insider TV knowledge” and a deep understanding of key audience value variables and viewership trends to keep up. It’s also hard to come up with a quality script and creative that gets results.