When he’s not deep in code and cranking music, or trying to keep up with the latest Google Algorithm, Matt is gardening, mountain biking, writing for fun or being a guinea pig for his wife’s yoga instruction. For the 15 years prior to launching DigitalHipster Inc., Matt Ross, our President worked as a Senior Advertising Account Executive and Integrated Sales Director for major television stations and newspapers in the Cleveland, Phoenix and Las Vegas markets. He has successfully planned, sold and executed millions of dollars in innovative multi-platform advertising campaigns consisting of television commercials, web video, content integration, multi-carrier mobile WAP sites, print ads, and radio.
In Las Vegas, he was the Integrated Sales Manager for KLAS TV 8 (CBS) where he helped develop cost-effective online advertising campaigns across the three screens (mobile,TV and web).
Matt says, “During my years working in broadcast and print media, I learned how to gather real-time advertising response rates and develop cost-effect creative that works for my clients. By working for over a decade on the sales side with millions of dollars of advertising revenue, I learned how to spot bargains for my clients and see what worked and what didn’t. We’re not just a team of graphic designers, or artists that take chances with your ad budget. We have real advertising experience across all the major advertising channels.”