We’re an Akron area SEO company dedicated to White Hat Best Practices and educating our web design clients along the way.

For those of you who are not familiar with SEO, it stands for Search Engine Optimization.

Search Engine Optimization (SEO) for Akron, Cleveland, and Canton, Ohio is our core expertise, but we don’t stop there.

We help businesses around the world generate more quality leads, sell more products and crush their competition online.

Have you talked to a few “SEO Agencies” and still wonder “What is SEO?

Whether you own a medical practice in Akron, or you’re a manufacturer in Cleveland that sells around the world, the fundamentals and best practices for effective long-term search engine optimization remain the same.  Professional SEOs usually have many years experience with both the technical side of websites as well as writing and editing specifically for search engine optimization.  These SEO practitioners also devote hours to researching SEO trends and news.

What about “One-Time SEO Fixes” for ranking your website in Organic Search?

The Internet and Search is always changing.  Optimizing a website for online searches is not just having your web designer install a plugin and hope it’s right.  Would you hand your 10-year-old a stethoscope and let her do heart surgery?  Yes, we keep up with the latest Google Algorithms, but we’re not going to bore you with the top ten latest Search Engine Land updates, or a bunch of screengrabs  showing a client’s increased traffic just so you’ll think we’re smart -but we’re happy to provide a case-study if you’d like.  First we get to know our clients’ businesses and their ideal customers. From here we set about researching their website’s current online footprint and developing a a realistic plan that gets results.

Search Engine Optimization in Two Parts:

Onsite SEO:

For your website to rank higher, you first need quality original content that is relevant to the searches for which your potential customers are searching. From there, it needs to be “optimized for search.” This refers to making sure that all of the structural elements of your website design (relevant title tags, proper usage of H1 and H2 tags, compelling meta-descriptions, internal links, etc.) are aligned so that the search engines will index your website’s pages and better yet, rank individual pages higher based on your website. It also refers to optimizing other elements such as your pictures so that they are not too big and load faster. Optimizing for ease of usability on all devices also comes into play.

Offsite SEO:

This refers to external “Search Engine Signals” such as your Social Media content, blog, and links from other relevant websites to your website. These assets all work together to help the search engines better find your website.  SEO is just one component to a good online marketing campaign.  SEO is often called “organic SEO” because it describes the efforts to draw people to your website that are outside of online paid advertising such as Google Ads.

Which SEO Category do you need?

Sometimes you need both onsite SEO efforts and Offsite SEO efforts.  Other times, you only need one or the other. This depends on a number of factors.  If your website designer has already done a good job of putting in the appropriate code, but your website is light on content or the website content creation is not high quality or original; you may need to add more content or rewrite some of your existing content.  You may have all of that in place, but you don’t have a Social Media presence or any other assets outside of your website such as a blog to help drive additional traffic to your website beyond the limitations of purely onsite SEO.  Offsite SEO really falls under the broader category of Online Marketing.

Don’t be fooled by agencies who say they can “guarantee 1st page Organic Google Search Results.”

Some SEO agencies falsely promise they can make your website #1 for all of your keywords purely through Search Engine Optimization.  Yes, a great local SEO agency should be able to help you rank higher, and in many cases you may rank number one for a variety of search terms, but don’t confuse SEO with Search Engine Marketing (SEM).

We specialize in SEO for local Northeast Ohio businesses, and we offer competitive pricing based on honest work that gets results. However, to get the best overall website traffic, your SEO efforts should be supplemented by a search marketing campaign. If you’re business is in a very competitive industry, this is especially true.  There are varying degrees of competition for each keyword and a variety of variables that affect how your company will rank for keywords organically such as Content Creation, internal linking, overall site architecture, and responsive web design.  No one controls Google’s Search algorithm, and rising to the top of search is a combination of creating great content, having great web design and complementing it with a Search Engine Marketing campaign.

As part of a successful integrated digital marketing campaign, a Google Search Ad campaign can be used in combination with Display Ads  (Online Advertising) and your SEO Campaign to reach people while they are searching and browsing for your product or service. As part of developing an effective search ad campaign, our team will analyze your current search rankings, online presence and competition. Based on your budget and goals we’ll determine the most cost-effective search campaign to focus on for your business.  We’ll then build custom dynamic search ads for each ad group. We’ll also provide you with comprehensive monthly reporting for your Search Engine Marketing campaign.