Og Mandino’s The Greatest Salesman in the World is still the Sales Bible.

Og Mandino’s The Greatest Salesman in the World is still the Sales Bible.

Year after year, new sales gurus, sales techniques and sales systems emerge.

However, there are always common threads of best practices and principles that stand the test of time.  When I was a young college student, I started my sales career selling study guides to families door-to-door (unthinkable to many people today) I was given Og Mandino’s book, The Greatest Salesman in the World.  I’m not writing this to sell you this book.  It was written in 1968 before there were smartphones, computers, faxes, and the Internet.  I’m sure many young technology savvy and “new” sales gurus won’t even look at a book about sales that wasn’t written in the last year.  In fact, much of today’s wisdom in my own industry (online marketing) suggests that you never have to cold call or even meet face-to-face.  Baloney! While, Social Media, Search Engine Optimization, video, etc. can help position your company as an authority for your services and develop online leads; We are all still human and “People buy from people.”

What separates a successful salesperson or company (even in today’s “there’s an app for that” online world) is their ability to communicate from the heart, bounce back from rejection, stick to the principles they believe in, and truly help their customers solve their problems by realizing how their product or service truly is the answer.  Most salespeople fail because they either don’t believe in their product, can’t get over rejection, can’t communicate effectively, or they fail to persist.

What’s your most inspirational sales book?


About Matt Ross

Matt Ross is the President and Founder of DigitalHipster Inc. est. 2009.  Matt and his Wife Wendy have two adult sons. He's a Goldman Sachs 10,000 Small Business Alumni, a member of The Society of Martin Scholars at The University of Akron, and an active member in a few book clubs. When he's not deep in code and cranking music, or trying to keep up with the latest Google Algorithm, Matt is gardening, mountain biking, off-roading in his Jeep, writing for fun or being a guinea pig for his wife's yoga instruction. He lives and works in Highland Square Akron, Ohio. For the 15 years prior to launching DigitalHipster Inc.  Matt worked as a Senior Advertising Account Executive and Integrated Sales Director for major television stations and newspapers in the Akron, Cleveland, Phoenix and Las Vegas markets. He has successfully planned, sold and executed millions of dollars in innovative multi-platform advertising campaigns consisting of television commercials, web video, content integration, multi-carrier mobile WAP sites, print ads, and radio. Matt says, "During my years working in broadcast and print media, I learned how to gather real-time advertising response rates and develop cost-effect creative that works for my clients.  By working for over a decade on the sales side with millions of dollars of advertising revenue, I learned how to spot bargains for my clients and see what worked and what didn't. We're not just a team of graphic designers, or artists that take chances with your ad budget. We have real advertising experience across all the major advertising channels."