• Are you paying attention to Facebook’s 20% in-image text rule for Ads?

    Although Facebook now officially says an ad won’t be automatically rejected for having more than 20% text in the image, Facebook’s algorithm applies an “image text rating” for ads or promoted posts.  This new sort of sliding scale greatly determines your ad’s potential reach.  This can be a huge impact especially for smaller niche audiences which are […]

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  • Og Mandino’s The Greatest Salesman in the World is still the Sales Bible.

    Year after year, new sales gurus, sales techniques and sales systems emerge. However, there are always common threads of best practices and principles that stand the test of time.  When I was a young college student, I started my sales career selling study guides to families door-to-door (unthinkable to many people today) I was given […]

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