Punctuation Lesson for the Day

I’m probably a bit obsessed with grammar and punctuation because I grew up as a Ross.

In 7th Grade Wood Shop, each kid in the class had to cut out a wood sign and burn in their family name.  Pretty easy assignment if your last name is Smith or anything not ending in “s.”  My Mom had always taught me it was “Rosses,” but you can also do “Ross’” or “Ross’s” according to modern grammar rules.  Some grammarians argue that just adding the single apostrophe shouldn’t be used if the the surname sounds like it already ends in “s.” You’d think that finding out the answer to this question would be easier now with the Internet, but go ahead and search away -it only gets more confusing.

As I type this in my Notes (Apple V2.0) autocorrect flags “Rosses” and “Ross’s.” Try to read “Ross’” aloud and it doesn’t sound right.  Reading “Ross’s” rolls off of the tongue more naturally. “Ross’” looks like it’s missing something.  It’s as if everyone with a name ending “s” will never really be part of the “”s’s” family.  It’s like we all have a hard time keeping up with the “Joneses.”

Hopefully now you can see why burning your family name into a sign can be traumatic for the 1 out of 26 kids* in junior high wood shop.

*Source: a pretty simple statistic if you know the number of letters in the alphabet


If you think your business needs help editing it’s online content, or needs help with content creation to attract more customers, check out our company’s Content Creation Services.

About Matt Ross

Matt Ross is the President and Founder of DigitalHipster Inc. est. 2009.  Matt and his Wife Wendy have two adult sons. He's a Goldman Sachs 10,000 Small Business Alumni, a member of The Society of Martin Scholars at The University of Akron, and an active member in a few book clubs. When he's not deep in code and cranking music, or trying to keep up with the latest Google Algorithm, Matt is gardening, mountain biking, off-roading in his Jeep, writing for fun or being a guinea pig for his wife's yoga instruction. He lives and works in Highland Square Akron, Ohio. For the 15 years prior to launching DigitalHipster Inc.  Matt worked as a Senior Advertising Account Executive and Integrated Sales Director for major television stations and newspapers in the Akron, Cleveland, Phoenix and Las Vegas markets. He has successfully planned, sold and executed millions of dollars in innovative multi-platform advertising campaigns consisting of television commercials, web video, content integration, multi-carrier mobile WAP sites, print ads, and radio. Matt says, "During my years working in broadcast and print media, I learned how to gather real-time advertising response rates and develop cost-effect creative that works for my clients.  By working for over a decade on the sales side with millions of dollars of advertising revenue, I learned how to spot bargains for my clients and see what worked and what didn't. We're not just a team of graphic designers, or artists that take chances with your ad budget. We have real advertising experience across all the major advertising channels."