Top 10 Benefits of Digital Marketing for Small Business

February 8, 2023 1:03 pm By InLead Generation
  1. Cost-effective: Digital marketing is often more cost-effective than traditional marketing methods and helps small businesses compete with larger companies.
  2. Targeted audience: Digital marketing enables small businesses to target specific demographics, such as age, location, interests, and behavior.
  3. Measurable results: Digital marketing provides measurable results, making it easier to track the success of campaigns and adjust them as needed.
  4. Increased brand visibility: Digital marketing increases brand visibility and helps small businesses reach a wider audience.
  5. Improved customer engagement: Digital marketing helps small businesses improve customer engagement by offering personalized content and experiences.
  6. Better conversion rates: Digital marketing can lead to higher conversion rates, as it allows small businesses to engage with their target audience in real-time.
  7. Increased website traffic: Digital marketing can increase website traffic and improve search engine rankings, making it easier for customers to find the business online.
  8. Better customer insights: Digital marketing provides valuable insights into customer behavior and preferences, allowing small businesses to make informed decisions.
  9. Better ROI: Digital marketing offers a better return on investment compared to traditional marketing methods.
  10. Increased brand credibility: Digital marketing can help establish a brand as credible and trustworthy, building trust and loyalty with customers.

DigitalHipster can help with digital marketing by providing a range of services, including website design, SEO, content marketing, social media marketing, email marketing, and more. We can help you create a comprehensive digital marketing strategy that will help you reach your goals and grow your business. We also offer consulting services to help you understand the digital marketing landscape and how to best leverage it for your business.

If you’d like to learn more about how DigitalHipster can help you with your digital marketing needs, contact us today.

About Matt Ross

Matt Ross is the President and Founder of DigitalHipster Inc. est. 2009.  Matt and his Wife Wendy have two adult sons. He's a Goldman Sachs 10,000 Small Business Alumni, a member of The Society of Martin Scholars at The University of Akron, and an active member in a few book clubs. When he's not deep in code and cranking music, or trying to keep up with the latest Google Algorithm, Matt is gardening, mountain biking, off-roading in his Jeep, writing for fun or being a guinea pig for his wife's yoga instruction. He lives and works in Highland Square Akron, Ohio. For the 15 years prior to launching DigitalHipster Inc.  Matt worked as a Senior Advertising Account Executive and Integrated Sales Director for major television stations and newspapers in the Akron, Cleveland, Phoenix and Las Vegas markets. He has successfully planned, sold and executed millions of dollars in innovative multi-platform advertising campaigns consisting of television commercials, web video, content integration, multi-carrier mobile WAP sites, print ads, and radio. Matt says, "During my years working in broadcast and print media, I learned how to gather real-time advertising response rates and develop cost-effect creative that works for my clients.  By working for over a decade on the sales side with millions of dollars of advertising revenue, I learned how to spot bargains for my clients and see what worked and what didn't. We're not just a team of graphic designers, or artists that take chances with your ad budget. We have real advertising experience across all the major advertising channels."