DMARC is Now a Global Email Issue

This is a global email issue.

The global email landscape is undergoing a significant transformation with the introduction of stricter compliance standards. Starting in April 2024, Google Workspace and Yahoo Mail began declining a portion of email traffic that doesn’t meet compliance standards and will incrementally raise the rejection rate over time. For instance, if a sender’s traffic aligns with DMARC requirements by 75%, Google will initiate rejection of a percentage of the remaining 25% of non-compliant traffic.

The impact of this change is far-reaching, affecting businesses of all sizes. Organizations that fail to upgrade to the new DMARC standard risk having a portion of their emails not delivered to recipient inboxes. This can lead to lost opportunities, damaged reputations, and frustrated customers.

Although the enforcement is rolling out gradually, many businesses are already experiencing lost emails when impacted by this.  Many don’t know whether or not their emails were delivered, or if delivered whether or not they are ending up in quarantine on the receiving end. On the other end, clients are telling us they are not getting emails from many of their customers only to find out that it’s the ones sending them the email that need DMARC. If you moved your DNS from from where you bought your domain or purchased your email from a third-party provider or a myriad of other scenarios, you’ll likely want to upgrade to DMARC.

Just because you have Microsoft Office 365, Google Workspace, or any other type of email platform, you will eventually need to upgrade to the new DMARC standard to avoid having a portion of your emails not delivered to email services now enforcing the policy and to help protect against email spoofing and phishing. If your email ends in or, you do not need to worry about this. This is just for people whose emails are company or organization emails (i.e. or another domain name).

Upgrading to DMARC offers numerous benefits. It improves email deliverability, enhances email security, protects your brand’s reputation, and helps you comply with industry regulations. By taking proactive steps to implement DMARC, you can safeguard your email communication and maintain trust with your customers.

Upgrading to DMARC involves logging into your email provider’s admin account and accessing your DNS records for your email’s domain name. You need to put in a DKIM, SPF, and DMARC record in the proper order and format. Depending on your email provider and current DNS settings, you may already have one or both of the first two records set up. However, you need all three to ensure proper email delivery moving forward. If you are unsure of your domain’s DNS, Domain Registrar and/or website hosting provider, DigitalHipster can help you find out.

The process of upgrading to DMARC can be complex and time-consuming, especially for organizations with limited technical resources. To simplify the process, you can consider partnering with a reputable managed service provider (MSP), email security vendor, or an integrated digital marketing agency that is also a trusted MSP such as DigitalHipster Inc. located in Akron, Ohio that understands the process. These providers have the expertise and tools to help you navigate the intricacies of DMARC implementation and ensure a smooth transition.

In conclusion, the global email issue related to DMARC compliance is a critical matter that requires immediate attention from businesses worldwide. Upgrading to DMARC is a necessary step to ensure that your emails reach their intended recipients and protect your organization from potential threats. Don’t delay; contact us today to take advantage of our limited-time offer and upgrade to DMARC to secure your email communication and maintain a competitive edge in the digital landscape. Schedule a free consultation to see if you require DMARC. Call 330-331-7189 or email [email protected] for more information.

About Matt Ross

Matt Ross is the President and Founder of DigitalHipster Inc. est. 2009.  Matt and his Wife Wendy have two adult sons. He's a Goldman Sachs 10,000 Small Business Alumni, a member of The Society of Martin Scholars at The University of Akron, and an active member in a few book clubs. When he's not deep in code and cranking music, or trying to keep up with the latest Google Algorithm, Matt is gardening, mountain biking, off-roading in his Jeep, writing for fun or being a guinea pig for his wife's yoga instruction. He lives and works in Highland Square Akron, Ohio. For the 15 years prior to launching DigitalHipster Inc.  Matt worked as a Senior Advertising Account Executive and Integrated Sales Director for major television stations and newspapers in the Akron, Cleveland, Phoenix and Las Vegas markets. He has successfully planned, sold and executed millions of dollars in innovative multi-platform advertising campaigns consisting of television commercials, web video, content integration, multi-carrier mobile WAP sites, print ads, and radio. Matt says, "During my years working in broadcast and print media, I learned how to gather real-time advertising response rates and develop cost-effect creative that works for my clients.  By working for over a decade on the sales side with millions of dollars of advertising revenue, I learned how to spot bargains for my clients and see what worked and what didn't. We're not just a team of graphic designers, or artists that take chances with your ad budget. We have real advertising experience across all the major advertising channels."