Why You Should Include Google Ads as Part of Your Marketing Efforts

In today’s digital age, businesses must leverage various marketing tools to stay competitive and reach their target audiences effectively. Among the myriad of options available, Google Ads stands out as a particularly powerful platform. Here are several compelling reasons why businesses should include Google Ads in their marketing arsenal.

Wide Reach and Targeting Capabilities

Google Ads provides businesses with access to one of the largest online audiences in the world. As of 2023, Google handles over 8.5 billion searches per day . This vast search volume means that businesses have the potential to reach millions of users actively searching for products and services similar to what they offer.

Moreover, Google Ads offers sophisticated targeting capabilities. Advertisers can target users based on keywords, location, demographics, interests, and even past behaviors. This precise targeting ensures that ads are shown to the most relevant audiences, increasing the likelihood of engagement and conversions. For instance, a local bakery can target ads to people searching for “best cakes in [city]” within a specific radius, ensuring their ads reach potential customers nearby.

Cost-Effectiveness and Measurable ROI

One of the most attractive features of Google Ads is its cost-effectiveness. Unlike traditional advertising methods that require substantial upfront investments, Google Ads operates on a pay-per-click (PPC) model. This means businesses only pay when someone clicks on their ad. This model allows for better budget control and ensures that advertising dollars are spent efficiently.

Additionally, Google Ads provides detailed analytics and reporting tools. Businesses can track the performance of their campaigns in real-time, including metrics such as impressions, clicks, and conversions. This data-driven approach enables businesses to measure their return on investment (ROI) accurately and adjust their strategies accordingly. According to a study by WordStream, the average ROI for Google Ads is 200%, meaning that for every dollar spent, businesses earn two dollars in return .

Flexibility and Scalability

Google Ads is highly flexible and can accommodate businesses of all sizes, from small startups to large enterprises. Advertisers can start with a modest budget and gradually scale their campaigns as they see positive results. This scalability is particularly beneficial for small businesses that may have limited marketing budgets but still want to compete in their respective markets.

Furthermore, Google Ads campaigns can be quickly adjusted to respond to changing market conditions or business needs. For example, if a particular keyword is not performing well, it can be paused or replaced with a more effective one without disrupting the entire campaign. This flexibility allows businesses to optimize their ad spend continuously and improve their overall campaign performance.

Complementing SEO Efforts

While search engine optimization (SEO) is crucial for long-term online visibility, it can take time to see significant results. Google Ads complements SEO efforts by providing immediate visibility on the search engine results pages (SERPs). When used in conjunction, SEO and Google Ads can create a powerful online presence.

Google Ads can also provide valuable insights into which keywords are most effective, which can inform and enhance a business’s SEO strategy. By analyzing the performance of paid search campaigns, businesses can identify high-converting keywords and incorporate them into their organic search efforts, thereby improving their overall search engine ranking and visibility.

Remarketing Capabilities

Remarketing is another powerful feature of Google Ads. This strategy involves targeting users who have previously visited a business’s website but did not make a purchase. Remarketing ads can be shown to these users as they browse other websites or use Google search, keeping the business top-of-mind and encouraging them to return and complete their purchase.

According to Google, remarketing can increase conversion rates by 150% . This makes it an incredibly effective way to re-engage potential customers who have already expressed interest in a business’s products or services.

Competitive Advantage

In many industries, competitors are likely already using Google Ads to attract customers. By not utilizing this platform, businesses risk falling behind. Google Ads enables businesses to compete effectively by placing their ads alongside or above their competitors in search results. This visibility can be crucial for attracting new customers and gaining market share.

Moreover, Google Ads offers features like ad extensions, which allow businesses to include additional information such as phone numbers, links to specific pages on their website, and customer reviews directly in their ads. These enhancements can make ads more appealing and increase click-through rates, providing an edge over competitors who may not be utilizing these features.


Incorporating Google Ads into a business’s marketing strategy offers numerous benefits, including wide reach, precise targeting, cost-effectiveness, flexibility, and the ability to complement SEO efforts. Its remarketing capabilities and competitive advantages further enhance its value. As the digital landscape continues to evolve, leveraging the power of Google Ads can help businesses stay ahead of the curve, attract more customers, and achieve their marketing goals.

About Matt Ross

Matt Ross is the President and Founder of DigitalHipster Inc. est. 2009.  Matt and his Wife Wendy have two adult sons. He's a Goldman Sachs 10,000 Small Business Alumni, a member of The Society of Martin Scholars at The University of Akron, and an active member in a few book clubs. When he's not deep in code and cranking music, or trying to keep up with the latest Google Algorithm, Matt is gardening, mountain biking, off-roading in his Jeep, writing for fun or being a guinea pig for his wife's yoga instruction. He lives and works in Highland Square Akron, Ohio. For the 15 years prior to launching DigitalHipster Inc.  Matt worked as a Senior Advertising Account Executive and Integrated Sales Director for major television stations and newspapers in the Akron, Cleveland, Phoenix and Las Vegas markets. He has successfully planned, sold and executed millions of dollars in innovative multi-platform advertising campaigns consisting of television commercials, web video, content integration, multi-carrier mobile WAP sites, print ads, and radio. Matt says, "During my years working in broadcast and print media, I learned how to gather real-time advertising response rates and develop cost-effect creative that works for my clients.  By working for over a decade on the sales side with millions of dollars of advertising revenue, I learned how to spot bargains for my clients and see what worked and what didn't. We're not just a team of graphic designers, or artists that take chances with your ad budget. We have real advertising experience across all the major advertising channels."