Why do so many medical and financial businesses still use website templates with pre-filled content?
Answer: Because it’s easy.
In the medical industry it is very common for chiropractors, veterinarians, and yes even brain surgeons to use cut and paste information in their websites about diseases and procedures. There are also many so-called medical web design companies offering canned content for these industries.
So what is the downside?
For starters, Duplicate content is a huge “no, no” when it comes to getting in good with the search engines. Why? Because the search engines will always rank the original source of any content as being the true authority for that content. This means that if you are using the same articles as hundreds of other folks in your industry, there’s a pretty good chance that whoever first published the content will be the one who gets the most credit, and subsequently a higher pagerank for searches.
What can you do to improve your website’s potential to rank?
Write original Content! Not only does writing your own content help position you as an expert in your field, but it helps your website rank better because you are the original source. Start with writing about what you know best. If you’re a chiropractor, you could share a unique story about one of your patients that you helped or your opinion on the latest chiropractic research.