Pre-built websites: Pros and Cons

Pre-built websites: Pros and Cons

Why do so many medical and financial businesses still use website templates with pre-filled content?

Answer: Because it’s easy.

In the medical industry it is very common for chiropractors, veterinarians, and yes even brain surgeons to use cut and paste information in their websites about diseases and procedures. There are also many so-called medical web design companies offering canned content for these industries.

So what is the downside?

For starters, Duplicate content is a huge “no, no” when it comes to getting in good with the search engines.  Why?  Because the search engines will always rank the original source of any content as being the true authority for that content.  This means that if you are using the same articles as hundreds of other folks in your industry, there’s a pretty good chance that whoever first published the content will be the one who gets the most credit, and subsequently a higher pagerank for searches.

What can you do to improve your website’s potential to rank?

Write original Content!  Not only does writing your own content help position you as an expert in your field, but it helps your website rank better because you are the original source.  Start with writing about what you know best.  If you’re a chiropractor, you could share a unique story about one of your patients that you helped or your opinion on the latest chiropractic research.


About Matt Ross

Matt Ross is the President and Founder of DigitalHipster Inc. est. 2009.  Matt and his Wife Wendy have two adult sons. He's a Goldman Sachs 10,000 Small Business Alumni, a member of The Society of Martin Scholars at The University of Akron, and an active member in a few book clubs. When he's not deep in code and cranking music, or trying to keep up with the latest Google Algorithm, Matt is gardening, mountain biking, off-roading in his Jeep, writing for fun or being a guinea pig for his wife's yoga instruction. He lives and works in Highland Square Akron, Ohio. For the 15 years prior to launching DigitalHipster Inc.  Matt worked as a Senior Advertising Account Executive and Integrated Sales Director for major television stations and newspapers in the Akron, Cleveland, Phoenix and Las Vegas markets. He has successfully planned, sold and executed millions of dollars in innovative multi-platform advertising campaigns consisting of television commercials, web video, content integration, multi-carrier mobile WAP sites, print ads, and radio. Matt says, "During my years working in broadcast and print media, I learned how to gather real-time advertising response rates and develop cost-effect creative that works for my clients.  By working for over a decade on the sales side with millions of dollars of advertising revenue, I learned how to spot bargains for my clients and see what worked and what didn't. We're not just a team of graphic designers, or artists that take chances with your ad budget. We have real advertising experience across all the major advertising channels."