What’s most important to the search engines when it comes to getting the most bang for your buck in Search Engine Optimization?
We’re a local Akron area Web Design and SEO agency and we constantly hear this question from our clients. Only a year or two ago, it was most important to have quality links coming from multiple sites, and your most important keywords aligned across your title tags, H1, H2, alt tags, etc. While strategically written title tags, H1, H2, alt tags, etc are still important for helping the search engines organize and identify your page, The emphasis now is on overall Quality and Relevancy of your Content. The basics such as not having duplicate content, not keyword stuffing, and having a proper 301 redirect in place are more important than ever. After the latest Google Penguin update, the general consensus in the SEO industry and what we’ve experienced with our clients has turned back to the basic fundamentals:
- Quality & Relevant Content for the search- If you are selling a product that is a commodity, are you simply regurgitating the spec sheet? If so, get in line with everyone else. Search engines like to see unique content.
- Overall look and feel of your website- Does it look professional and legitimately represent your brand? Does it look the same as hundreds of other websites?
- The usability of your website- How easy is it for people t easily find your most important information?
- Do you have a mobile site? (relevant for mobile search)- Most local searches for smartphone users now begin on their phones. Is yours mobile-ready?
- Your Social Media footprint- Google+, Facebook, and Twitter are being factored heavily in searches. 10% of all Google searches are now done by people logged into a Google product such as Gmail and Google is now showing personal search results to those people.
- How often do you update your website? A website or blog that provides fresh content on a regular basis is weighted more heavily than a website that has evergreen content only from years ago.
We’ve helped several Akron and Cleveland area businesses adapt to and reap results from improving these SEO factors over the last few years and we’d love to help you. If you are a local Akron or Cleveland area business struggling with these Web Design and SEO Questions, we’d love to talk to you.