Compelling Creative
Understanding your website’s traffic is essential to making smart marketing decisions, but with so many metrics available in tools like Google Analytics and Search Console, it’s easy to feel overwhelmed. Should you be checking stats every day? Every week? What should you actually be looking at? At DigitalHipster, we help businesses focus on the KPIs […]
Google Marketing Live 2025 heavily emphasized AI as a co-strategist in advertising, moving beyond simply assisting to actively driving campaign insights, creation, and optimization. The core theme was about making Google’s advertising tools more autonomous, immersive, and interconnected. Here’s a summary of the key announcements and themes: 1. AI-Powered Campaign Solutions (The “Power Pack”): AI […]
In the fast-paced world of digital marketing, everyone’s looking for the magic bullet – the strategy that delivers instant results and skyrockets their ROI. When it comes to Google Ads, the debate often boils down to long-term campaigns versus short, high-impact bursts. So, which approach is the right fit for your business? Let’s dive into […]
In today’s rapidly evolving digital landscape, staying ahead of the curve is crucial for success, and advertising is no exception. At DigitalHipster Inc., we’re not just keeping pace with the changes – we’re leading the charge. We’re harnessing the power of Artificial Intelligence (AI) to revolutionize how we brainstorm and execute advertising campaigns for our […]
Not all Google Ads optimization recommendations are necessarily beneficial for every business. While these recommendations can offer valuable insights and potential improvements, they should be carefully evaluated and tailored to your specific business needs and goals. Key Points to Consider Relevance to Business Goals: Google Ads recommendations are automated and may not always align with […]
In today’s digital age, businesses must leverage various marketing tools to stay competitive and reach their target audiences effectively. Among the myriad of options available, Google Ads stands out as a particularly powerful platform. Here are several compelling reasons why businesses should include Google Ads in their marketing arsenal. Wide Reach and Targeting Capabilities Google […]
In the fast-paced digital era, a company’s website is often the first point of contact for potential customers. It serves as a virtual storefront, reflecting the brand’s identity and values. As technology evolves and design trends shift, keeping your website up-to-date is crucial for maintaining a strong online presence. Here are the top 10 reasons […]
With Google’s Univeral Analytics going away starting July 1st, 2023, lots of folks have been asking what is the big difference between the old Google Universal Analytics and the new Google Analytics 4. So… We asked AI to tell us and I think it did a pretty good job. So without further ado, here’s what […]
While some may be hesitant to spend money on search engine marketing, Google Ads have proven to be a worthy investment for businesses of all sizes. In this blog post, we will explore the reasons why Google Ads are worth the money. Google Ads, formerly known as Google AdWords, is an online advertising platform developed […]
After 10 years in Wadsworth, Ohio, we finally became #Emptynesters and were ready to start a new chapter. In September, Wendy and I relocated our digital agency and home to Highland Square in Akron, Ohio. After about a month, its’ starting to feel like home. Even though we work virtually with most of our clients, […]
As we sit self-quarantined in our home offices like most of the world, DigitalHipster Inc. is available 24/7 for all of your digital marketing and website support needs. Our team has always worked from home with the exception of team meetings, so we’ve had no issue in transferring to telecommuting. All of our clients’ websites, […]
Last month Google released the latest algorithm update called BERT. BERT stands for Bidirectional Encoder Representations from Transformers, but we like to keep it simple around here. Yes, the BERT mascot looks looks like his buddy is Ernie. Google is now getting better at differentiating the meaning of the search by better understanding natural language. […]
Can you really rank #1 in Google searches by paying $99? We all get the spam emails from a random Company with a suspect gmail or yahoo address (i.e. BobGzem1223Seopro@gmail.com) promising to “fix everything wrong with your website” and “rank #1 for All your keywords today!” Can it really be true? For just a one-time […]
Although Facebook now officially says an ad won’t be automatically rejected for having more than 20% text in the image, Facebook’s algorithm applies an “image text rating” for ads or promoted posts. This new sort of sliding scale greatly determines your ad’s potential reach. This can be a huge impact especially for smaller niche audiences which are […]
Lately lots of Big Media companies like Spectrum Reach, Comcast, and even newspapers have been touting “programmatic ad buying” as 100% efficient for reaching your audience. It’s true that buying ads programmatically can help increase the efficiency, refine your ad reach to more specific behavioral attributes, down to the cable box for location, etc. Oddly, […]
We’ve fielded many calls from our clients receiving a call supposedly from Google telling them that their Google Business or Google Maps listing is incorrect. It usually starts with a robo-dialed voice chat bot saying, “Hi, this is Julie, your Google Business Listing representative. I’m calling you today because we noticed information on your Google […]
Google initiated some subtle, but big changes to its Adwords bid optimization in the 4th Quarter of 2017. If you haven’t kept up, those changes could cost you money on your Adwords spend. Are you currently using Google’s Smart Bidding? You may be now, and you may not even know it. Smart Bidding according to Google […]