Digital Marketing Blog | DigitalHipster Inc.

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May 21, 2025
Summary of Google Marketing Live 2025
3:38 pm ByMatt Ross InGoogle Ads
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Google Marketing Live 2025 heavily emphasized AI as a co-strategist in advertising, moving beyond simply assisting to actively driving campaign insights, creation, and optimization. The core theme was about making Google’s advertising tools more autonomous, immersive, and interconnected. Here’s a summary of the key announcements and themes: 1. AI-Powered Campaign Solutions (The “Power Pack”): AI […]

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February 11, 2025
Google Ads: Marathon Runner or Sprinter? Which Strategy Fuels Your Business Growth?
3:52 pm ByMatt Ross InBusiness Strategy
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In the fast-paced world of digital marketing, everyone’s looking for the magic bullet – the strategy that delivers instant results and skyrockets their ROI. When it comes to Google Ads, the debate often boils down to long-term campaigns versus short, high-impact bursts. So, which approach is the right fit for your business? Let’s dive into […]

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November 12, 2024
Revolutionizing Advertising with AI – An AI-Powered Ad Agency
12:47 pm ByMatt Ross InContent Creation
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In today’s rapidly evolving digital landscape, staying ahead of the curve is crucial for success, and advertising is no exception. At DigitalHipster Inc., we’re not just keeping pace with the changes – we’re leading the charge. We’re harnessing the power of Artificial Intelligence (AI) to revolutionize how we brainstorm and execute advertising campaigns for our […]

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June 14, 2024
Evaluating Google Ads Optimization Recommendations for Small Business Owners
11:23 am ByMatt Ross InAdwords
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Not all Google Ads optimization recommendations are necessarily beneficial for every business. While these recommendations can offer valuable insights and potential improvements, they should be carefully evaluated and tailored to your specific business needs and goals. Key Points to Consider Relevance to Business Goals: Google Ads recommendations are automated and may not always align with […]

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May 20, 2024
Why You Should Include Google Ads as Part of Your Marketing Efforts
2:49 pm ByMatt Ross InGoogle Ads
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In today’s digital age, businesses must leverage various marketing tools to stay competitive and reach their target audiences effectively. Among the myriad of options available, Google Ads stands out as a particularly powerful platform. Here are several compelling reasons why businesses should include Google Ads in their marketing arsenal. Wide Reach and Targeting Capabilities Google […]

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April 20, 2024
DMARC is Now a Global Email Issue
4:03 pm ByMatt Ross InEmail
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This is a global email issue. The global email landscape is undergoing a significant transformation with the introduction of stricter compliance standards. Starting in April 2024, Google Workspace and Yahoo Mail began declining a portion of email traffic that doesn't meet compliance standards and will incrementally raise the rejection rate over time. For instance, if [...]

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December 12, 2023
Revitalize Your Brand: Top 10 Reasons for a New Website Design
3:32 pm ByMatt Ross IneCommerce
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In the fast-paced digital era, a company’s website is often the first point of contact for potential customers. It serves as a virtual storefront, reflecting the brand’s identity and values. As technology evolves and design trends shift, keeping your website up-to-date is crucial for maintaining a strong online presence. Here are the top 10 reasons […]

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June 26, 2023
What’s the difference between Google Analytics 4 and Universal Analytics?
4:51 pm ByMatt Ross InWeb Design
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With Google’s Univeral Analytics going away starting July 1st, 2023, lots of folks have been asking what is the big difference between the old Google Universal Analytics and the new Google Analytics 4. So… We asked AI to tell us and I think it did a pretty good job. So without further ado, here’s what […]

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February 16, 2023
Are Google Ads Worth the Money?
11:48 am ByMatt Ross InBusiness Strategy
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While some may be hesitant to spend money on search engine marketing, Google Ads have proven to be a worthy investment for businesses of all sizes. In this blog post, we will explore the reasons why Google Ads are worth the money. Google Ads, formerly known as Google AdWords, is an online advertising platform developed […]

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February 8, 2023
Top 10 Benefits of Digital Marketing for Small Business
1:03 pm ByMatt Ross InLead Generation
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Cost-effective: Digital marketing is often more cost-effective than traditional marketing methods and helps small businesses compete with larger companies. Targeted audience: Digital marketing enables small businesses to target specific demographics, such as age, location, interests, and behavior. Measurable results: Digital marketing provides measurable results, making it easier to track the success of campaigns and adjust [...]

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May 24, 2021
What personal data is being shared by Facebook and other Social Media companies?
1:20 pm ByMatt Ross InUncategorized
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Is this practice a lesser evil for the greater good or a true invasion of privacy? Lately there has been a lot of talk in the news about Facebook and other big Social Media companies sharing your data with third parties. Although the data shared is often defended as “anonymous,” many people have understandably voiced [...]

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October 20, 2020
DigitalHipster Inc. Relocates to Highland Square in Akron, Ohio
3:29 pm ByMatt Ross InNews
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After 10 years in Wadsworth, Ohio, we finally became #Emptynesters and were ready to start a new chapter. In September, Wendy and I relocated our digital agency and home to Highland Square in Akron, Ohio. After about a month, its’ starting to feel like home. Even though we work virtually with most of our clients, […]

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March 20, 2020
Corona Virus Update: Words of Hope | Impact to Digital Marketing | Telecommuting Tips
3:07 pm ByMatt Ross IneCommerce
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As we sit self-quarantined in our home offices like most of the world, DigitalHipster Inc. is available 24/7 for all of your digital marketing and website support needs. Our team has always worked from home with the exception of team meetings, so we’ve had no issue in transferring to telecommuting. All of our clients’ websites, […]

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November 19, 2019
Google BERT Update – Keeping It Simple
3:08 pm ByMatt Ross InContent Creation
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Last month Google released the latest algorithm update called BERT. BERT stands for Bidirectional Encoder Representations from Transformers, but we like to keep it simple around here. Yes, the BERT mascot looks looks like his buddy is Ernie. Google is now getting better at differentiating the meaning of the search by better understanding natural language. […]

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August 6, 2019
How much should you pay for SEO in Akron or Cleveland?
1:45 pm ByMatt Ross InLet's Get Real
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Can you really rank #1 in Google searches by paying $99? We all get the spam emails from a random Company with a suspect gmail or yahoo address (i.e. BobGzem1223Seopro@gmail.com) promising to “fix everything wrong with your website” and “rank #1 for All your keywords today!” Can it really be true? For just a one-time […]

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November 14, 2018
Are you paying attention to Facebook’s 20% in-image text rule for Ads?
4:48 pm ByMatt Ross InContent Creation
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Although Facebook now officially says an ad won’t be automatically rejected for having more than 20% text in the image, Facebook’s algorithm applies an “image text rating” for ads or promoted posts. This new sort of sliding scale greatly determines your ad’s potential reach. This can be a huge impact especially for smaller niche audiences which are […]

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August 9, 2018
Just What is Programmatic Advertising?
2:54 pm ByMatt Ross InProgrammatic Advertising
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Lately lots of Big Media companies like Spectrum Reach, Comcast, and even newspapers have been touting “programmatic ad buying” as 100% efficient for reaching your audience. It’s true that buying ads programmatically can help increase the efficiency, refine your ad reach to more specific behavioral attributes, down to the cable box for location, etc. Oddly, […]

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May 2, 2018
Are you getting constant calls about your Google Maps listing being incorrect?
4:08 pm ByMatt Ross InGoogle Maps Listings
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We’ve fielded many calls from our clients receiving a call supposedly from Google telling them that their Google Business or Google Maps listing is incorrect. It usually starts with a robo-dialed voice chat bot saying, “Hi, this is Julie, your Google Business Listing representative. I’m calling you today because we noticed information on your Google […]

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March 14, 2018
Big Changes for Google Adwords Bid Optimization
4:03 pm ByMatt Ross InAdwords
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Google initiated some subtle, but big changes to its Adwords bid optimization in the 4th Quarter of 2017. If you haven’t kept up, those changes could cost you money on your Adwords spend. Are you currently using Google’s Smart Bidding? You may be now, and you may not even know it. Smart Bidding according to Google […]

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November 27, 2017
DigitalHipster Inc. Announces Partnership with Ad Network
3:31 pm Bydhitdude InLead Generation
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DigitalHipster Inc. has partnered with Semcasting to offer their patented Smart Zones® household, business, direct-to-device advertising and big data to our customers. This new partnership provides DigitalHipster™ with a dedicated Enterprise-Level marketing research team, data, unparalleled access to all major online networks, and gives our creative team better insight to best tailor our clients’ advertising creative for specific niches. “We’re excited about […]

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